Friday, January 18, 2013

Promo, Guest Post and Giveaway : Rosalind James.

Just For Now(Escape to New Zealand #3)
by Rosalind James

Date Published: 8/30/2012
Contemporary Romance

There’s no place like home . . .
For teacher Jenna McKnight, nothing spells “heartbreak” like finding her husband with somebody else–in her bed. Clearly, it’s time to reinvent herself. A new body, a new city, and a new job later, she’s done just that. This isn’t really her home, though. Or her family, however much she wishes it were. And playing house can be a dangerous game.
New Zealand rugby star Finn Douglas is just looking for a temporary nanny. Not a girlfriend, and definitely not a wife. He can’t resist Jenna’s cooking, it’s true. Who knew that he’d have so much trouble resisting her? He wants to do what’s right for his kids. But waiting is so hard . . .


Creating Your Book Cover
By Rosalind James

You can judge a book by its cover—and people do it all the time. Your cover has to convince YOUR target buyer that this is her type of book, and that it’s a good one. The tips below, gleaned from ten years in marketing for the publishing industry, helped me create my own covers. I pass them along in hopes that they help you too.

  • Hire a professional. It isn’t as expensive as you may think. Three eBook covers cost me less than $100 per book: A small investment that has already paid for itself many times over in book sales.
  • Choose the right professional. I did a web search to find designers in my genre (Romance), then looked at their websites and portfolios. Who designs covers that appeal to you and make you want to buy the book? When you’ve found somebody whose work you like, ask for a quote. 
  • Know your market. Think about authors whose books resemble yours. Those authors have succeeded in attracting your market. Look at the covers of their books, and you’ll see trends. (Shirtless heroes? Flowers? An ornate font, or a simple one? Big, bold block letters on a red background, for a thriller?) Copy the links to your favorite covers. You’ll want to share them with your designer.
  • Define the effect you want to achieve. Your cover is your brand. Even if you only have one book out there now, you’ll want a “look” that people identify with your style. A good designer excels in translating “feelings” into art. This is the direction I gave my own designer: “I want a simple, tasteful, intelligent cover (no half-naked heroes!) Something that still says ‘romance,’ but not ‘embarrassing.’ The books are funny, playful, sexy, and occasionally tearjerking. Not completely frothy, a serious story in there too. I want to convey that--plus ‘exotic New Zealand locale.’”
I also had three books, with a fourth to come, so I needed to tie the covers together. The designer achieved that with the use of color and layout.
  • Research stock art. You’ll get better results and help your designer if you take the time to find stock imagery that conveys the look you’re going for. I used Dreamstime. The designer used the image I found for my first book, Just This Once, but found different (better!) images for the other books, Just Good Friends and Just For Now. 
  • Work the design, and get feedback. After you get the designer’s first pass, ask people who have read your book for their reactions, then evaluate the feedback and give ONE response to the designer. If it isn’t quite right, keep working. (It took me three or four rounds.) Don’t give the designer specific direction (“could you put the title under the picture?”) Instead, try to explain the “feeling” that isn’t quite right (“It doesn’t look playful enough”).
  • Admire your beautiful book cover! I hope it sells great!

Author Bio:

Rosalind James is the author of the Kindle bestseller Just This Once and the three subsequent books in the Escape to New Zealand series. She is a former marketing executive who has lived all over the United States and in a number of other countries, traveling with her civil engineer husband. Most recently, she spent several years in Australia and New Zealand, where she fell in love with the people, the landscape, and the culture of both countries.
Visit to listen to the songs from the books, follow the characters on their travels, watch funny and fascinating New Zealand and rugby videos, and learn about what's new!

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Follow the tour:

January 18 - Jen McConnel - Review
January 19 - My Bookmark Blog - Review
January 20 -Book Breifs - Review
January 20 - A Chick Who Reads - Review/Guest Post
January 21 - Queen of the Night - Review/Guest Post
January 22 - What's on the Bookshelf - Review/Interview
January 22 - The Muse Unleashed - Review
January 23 - Book Lovin Mama's - Review/Guest Post
January 24 - Bunny's Reviews - Guest Post/PROMO

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